Kodak's Digital Journey |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: |
||||||||||
"People think our challenge in becoming digital is that we don't understand the technology. They're absolutely, terribly wrong. We have technology coming out of our ears. What the company didn't have was focus." 1 - Antonio Perez, Chief Executive Officer, Eastman Kodak in February 2005. "'To win at this game will require speed and flexibility - and that's not what I think of when I think of Kodak." 2 - Robert I. Krinsky, Principal at IdeaScope, Consulting Firm in Cambridge. IntroductionAccording to IDC,3 during the second quarter that ended in June 2005, the highest number of digital camera shipments to retailers in the US came from Eastman Kodak (Kodak). This was the third consecutive quarter that the US-based photographic equipment giant had topped the list.
The primary reason for the losses was the falling demand for the company's traditional photographic film business, which showed a 15% decline in sales to US$ 1.843 billion. The demand for photographic film and paper was expected to decline even further.
Kodak's Digital Journey - Next Page>>
1] Terry L. Heaton, "Searching for the Bottom," www.english.ohmynews.com, February 20, 2005.
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |